Mostly Media - Definitely Digital » social+computing http://www.wowfeed.com we like it when media and technology collide Sun, 25 Jul 2010 15:24:28 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 links for 2009-02-27 http://www.wowfeed.com/2009/02/28/links-for-2009-02-27/ http://www.wowfeed.com/2009/02/28/links-for-2009-02-27/#comments Sat, 28 Feb 2009 04:02:47 +0000 George Dearing http://www.wowfeed.com/2009/02/28/links-for-2009-02-27/

CommunityServer.

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(tags: coursemax telligent web2.0 websites online+communities microsoft+partners)

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]]> http://www.wowfeed.com/2009/02/28/links-for-2009-02-27/feed/ 0 An Online Community Packing An ROI Punch http://www.wowfeed.com/2009/01/01/heres-some-roi-for-you/ http://www.wowfeed.com/2009/01/01/heres-some-roi-for-you/#comments Thu, 01 Jan 2009 11:05:55 +0000 George Dearing http://www.wowfeed.com/?p=700

Our marketing group at Telligent is ramping up on some client case studies, so I thought I’d share some from time to time. The latest one is from a company called Goozex, who’s built an online community for trading video games. What’s most interesting is some of the data they’ve shared as the community has matured. Goozex says its online community is now responsible for more than a one-third (33%) if its recurring transactions, something that lowers the incremental cost of additonal sales. The other piece that stuck out was how Goozex reduced its customer service workload. The company tells us nearly half of its service issues are resolved through its forums.

Clearly all this didn’t happen by just implementing software. As with any digital strategy, it takes a well thought out plan that addresses how social media and collaboration map to your business goals. Even though Telligent’s platform can work wonders, it’s still just the enabler. 

 

 

 

 
Telligent & Goozex ROI Case Study

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