community+server

Our marketing group at Telligent is ramping up on some client case studies, so I thought I’d share some from time to time. The latest one is from a company called Goozex, who’s built an online community for trading video games. What’s most interesting is some of the data they’ve shared as the community has matured. Goozex says its online community is now responsible for more than a one-third (33%) if its recurring transactions, something that lowers the incremental cost of additonal sales. The other piece that stuck out was how Goozex reduced its customer service workload. The company tells us nearly half of its service issues are resolved through its forums.

Clearly all this didn’t happen by just implementing software. As with any digital strategy, it takes a well thought out plan that addresses how social media and collaboration map to your business goals. Even though Telligent’s platform can work wonders, it’s still just the enabler. 

 
Telligent & Goozex ROI Case Study

Tagged as: Collaboration, community+server, goozex, ROI, social+computing, social+media, Telligent

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