From the category archives:

Viral

If MySpace and Apple’s acquisition habits are any indication, tunesBag probably has a decent chance of getting acquired if they play their cards right.

The thing that has to jump out at you is the implications for social commerce. TechCrunch’s Robin Wauters also alludes to the upside.

There’s also a social layer wrapped around the music streaming and backup service, which makes it easy for users to share individual songs and playlists with others by e-mail or via social networks, as well as rate and recommend them publicly."

As Wauters showed with his upload, even though the song he tried to share wasn’t loaded to the cloud, there was another digital asset waiting to be monetized – a Depeche Mode video. I think there’s enough momentum in the video space alone to garner some attention for tunesBag. Hell, cutting a deal with YouTube might fund them alone. Either way, I like the innovation happening with music.

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  • "There’s no media cost to setting up on Facebook, but brands often find the quickest way to build a sizable following is through — you guessed it — paid advertising.

    Take Little Debbie. Nearly six months ago the snack food brand set up shop on Facebook with a standard fan page. It posted updates, uploaded old TV spots and waited. Crickets. Then, last Thursday, it rolled out an engagement ad "reach block" that messaged 21-49-year-olds touting a sweepstakes for a Smart car with the option to become a fan. Within 12 hours, Little Debbie’s fan base went from 5,000 to over 125,000. It welcomed people with a message asking their favorite Little Debbie snack. It got over 6,000 comments." (tags: facebook brands social+media social+networks)

  • "Yet, m-commerce may finally be hitting its stride. And some analysts who in recent years became more conservative in their forecasts are now having to make upward revisions. In January, consultant ABI Research projected North American sales of physical goods ordered via cell phone would reach $544 million this year, up from $346 million in 2008. Now, Mark Beccue, senior analyst at ABI, is considering updating his 2009 forecast to $800 million. "I thought hockey-stick growth was going to come in 2010, but it looks like it’s already a hockey stick," Beccue says. "Next year, it will double again."
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Posted via web from George Dearing dot com

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