From the category archives:

Announcements

I ran across this piece on some recent data Dwell Media compiled. While there’s no huge surprises in the competitive brand cloud, it was a little disheartening to see fewer people actually walking the sustainable walk. My work continues.

Dwell compiled a visual so that brand representative could see, clearly, how the top 50 companies named by the surveyed group compete against one another.Also, as was mentioned before, while this group lists sustainability as a concern, many don’t often buy sustainable products."

dwell_cloud_3.11.10.jpg

 

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Thanks to Paul Smith, [@greensmith] I got wind of this happy hour event at South By Southwest on March 15. And true to the serendipitous nature of Twitter, I discovered several other green companies and folks that give a damn. Hope to see some of you guys in Austin.
 

 

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And I’m almost positive we’ve driven by this house – it’s awesome.

"Pricing for a Ma Modular home starts at about $125 per square foot, which includes R19 walls, R30 to R50 roofing, low-E insulated windows, durable and reflective metal roofing, and cabinets and flooring from green materials such as bamboo or cork. The price includes set up of the home but doesn’t include foundation."

 

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I’m not discounting Box.net’s recent mobile moves, but from a platform perspective, the SMB market is really where it needs to focus.

All this SharePoint competitive stuff makes for good fodder but it’s not terribly realistic to compete against SharePoint within the confines of big corp. USA – otherwise deemed “the enterprise.”

 

“In the last 18 months, we’ve watched as Box.net has transitioned from a cloud storage solution into an entire cloud-based content management system. At this point, Box.net is actively pitting itself against Microsoft’s SharePoint for small and large business users.”

Too many companies have invested too much in SharePoint to move away so quickly. Box will be bought and sold or become three different things before SharePoint subsides in the enterprise.

You see, people don’t install portals anymore, they install SharePoint. And those SharePoint implementations – good or bad – are the gateway to the rest of the business apps and workflows that users access to get work done.

I do think Box.net can continue to make inroads however, with mobile obviously being one of the catalysts. Mashable’s Christina Warren describes its mobile improvements.

 
"Box.net 2.0 adds in file preview (similar to the enhancements rolled out last month for the full site), the ability to comment and view comments on files or folders, the ability to share files or folders straight from the app, and the ability to view updates to an account or project."
That’s pretty big. I haven’t seen a mobile-oriented collaboration app that provides that level of user-generated content on the device, though there’s probably something. That’s just the kind of capability that makes early adopters prone to introducing things like Box.net behind the corporate firewall. And there’s every possibility they’ll crack an enterprise nut or two along the way.
 

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