"The study found that 65 percent of the largest 100 international companies have active accounts on Twitter, 54 percent have a Facebook fan page, 50 percent have a YouTube channel, and one-third (33 percent) have corporate blogs. Only 20 percent of the major international companies are utilizing all four platforms to engage with stakeholders."
I didn’t set the DVR last night for this PBS segment, but I’ve embedded some of it in this post. Robert Scoble commented a few days back that he’d seen the program and said it was quite good. Nice job by PBS making things so easily embeddable.
I’ve been impressed so far with Van Natta and his work at MySpace. Another year of re-tooling and honing its focus and things should get a heck of a lot more interesting.