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From the category archives:
MySpace
Michael Arrington Interviews MySpace CEO Owen Van Natta
by on January 31, 2010 · Comments
in C-Suite, Digital Strategy, MySpace, Online Communities, Social Networking
tunesBag Shows How Online Music Can Carry The Torch In Social Commerce
by on December 23, 2009 · Comments
in Advertising, Innovation, Internet, Music, MySpace, Social Networking, Video, Viral, Web 2.0, Word of Mouth (WoM)
If MySpace and Apple’s acquisition habits are any indication, tunesBag probably has a decent chance of getting acquired if they play their cards right.
The thing that has to jump out at you is the implications for social commerce. TechCrunch’s Robin Wauters also alludes to the upside.
There’s also a social layer wrapped around the music streaming and backup service, which makes it easy for users to share individual songs and playlists with others by e-mail or via social networks, as well as rate and recommend them publicly."
As Wauters showed with his upload, even though the song he tried to share wasn’t loaded to the cloud, there was another digital asset waiting to be monetized – a Depeche Mode video. I think there’s enough momentum in the video space alone to garner some attention for tunesBag. Hell, cutting a deal with YouTube might fund them alone. Either way, I like the innovation happening with music.
Related articles
- Play And Share Your Music Collection In The Cloud With tunesBag (techcrunch.com)
- MySpace Reaches Out To Upset Imeem Users: Your Playlists Will Soon Be Resurrected (techcrunch.com)
- With iTunes 9, Promise of Music on Facebook Still Unrealized (insidefacebook.com)
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Pearl Jam’s album debut on MySpace underscores longer-term strategy
by on September 18, 2009 · Comments
in Announcements, Brand, Business, Content, Digital Strategy, Music, MySpace, Social Networking, Strategy, eCommerce
This deal,coupled with a redesigned MySpace Music homepage, seems to signal the social network’s heavy focus on entertainment is taking shape. If MySpace can continue to unify its properties and improve brand recognition (what it is), the social network land grab gets a heck of a lot more interesting.
Related articles
- MySpace Music Rolls Out A Sleek, More Interactive Homepage (techcrunch.com)
- Pearl Jam Takes Over MySpace Music With New Album Debut (techcrunch.com)
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