Ok, so the "Advanced nano-dynamo technology" may be a bit non-commercial at this point, but I love the upside.

 
via wired.com

Any company that provides better ROI for media buys will certainly garner some attention these days. Peerset’s approach makes a lot of sense as another way of targeting users. The company pulls streams, profiles and other clusters of data together and applies its "targeting algorithm" to render relevant matches.

"Peerset scrapes data from millions of sites, profiles and status messages and compiles a series of word clusters. While seemingly unrelated, Grey’s Anatomy, John Mayer and Starbucks coffee are clustered together simply because a large number of users have expressed interest in all three topics."

The time it would take to pull together this type of data would seem to easily justify the expenditure. You could hire an analytics or media services firm to try and aggregate this type of data but in the end you still have to make sense of it — which brings you back to algorithms, metadata and other analytical tools. That’s a big reason I like Peerset’s approach.

Erik Schonfeld writes about the information overload challenge, showing the overblown, Tweet-filled desktop of Seesmic founder Loic Le Meur.

While Twitter presents new challenges staying dialed in to the stream, it still does a helluva job vetting news and information once you get your network in place. It’s that last part {discovery} that poses the biggest challenge. Why else would you have to create 20 columns to scrape enough information together to get a few key morsels?

I think that’s why you’re seeing Twitter and other ecosystem partners focusing on search and curation. Once that starts to improve, I think you’ll see higher value networks start to bloom — and in much shorter time frames. We can then leave the "20-column" configurations in the rear-view mirror.

“It’s 18 months later and the problem hasn’t been solved. The screenshot I took back then still resonates because the noise is worse than ever. Indeed, it is being magnified every day as more people pile onto Twitter and Facebook and new apps yet to crest like Google Wave. The data stream is growing stronger, but so too is the danger of drowning in all that information."

It’s amazing how far the U.S is behind in mobile payments. I don’t really go to Starbucks but I’m certainly interested in how this plays out. There’s big implications for brands, especially as their experiences move to the handset.
I can see all sorts of mashups spawning from the convergence of location-based services, micropayments and of course social networking.

AdAge reports that Clear Channel’s radio ad sales arm is teed up to pitch Pandora right alongside other traditional radio stations. Doug Stern, Pandora’s director-audio sales describes the next step in Pandora’s desire to be the "the world’s biggest radio station."

via adage.com

———————————————————————————————————————–
"We’re seeing a gradual transformation where we kind of see Pandora Audio as radio, and that listeners aren’t differentiating about the channels where they’re listening to their favorite music — they see it as music. If we can deliver gross rating points that complement a spot buy or radio buy we should be part of the media mix."
———————————————————————————————————————————
On a personal Pandora note, i still prefer the raw music search engine approach a la Songza. I find the ability to quickly scrape exact songs and build my own playlists keeps me returning. The Pandora super users won’t be surprised to hear this, but Pandora’s value still remains founded in the the Music Genome’s original value prop: depth and discovery.

Posted via web from George Dearing dot com

Image via CrunchBase

• Twitter 101: Does CoTweet point the way to Twitter’s business model? | VentureBeat
  "So beyond adding “verified accounts” for businesses (which were previously mentioned), I can’t help but wonder if CoTweet offer a preview of the other kinds of services Twitter wants to build. It may be developing those tools in-house, or it may be moving forward with that CoTweet acquisition mentioned in the Twittergate documents." – Peter Ha
  (tags: cotweet twitter+101+guide social+networking socialCRM)

  

• Getting It Right the First Time: Incorporating Data Tools Into Marketing Campaigns [Work Tank | Fast Company]
  "..Frankly, most companies are collecting reams of data in many different places without forethought. Over-dependence on capturing data without thinking how the data will be analyzed and used to improve marketing results is a major risk factor for companies of any size."
  (tags: marketing strategy analytics measurement CRM salesforce customer+experience) 

  

• YouTube – Google DC Talks: A Conversation with Chris Anderson
  (tags: chris+anderson freemium wired long+tail google youtube video)

Image by George Dearing via Flickr

• Groundswell | B2B Profile Tool Widget
  May put this somewhere..
  (tags: groundswell forrester b2b interactive marketing+tools widgets)
• Google Wave: A New Kind of Mega-Application – CIO.com – Business Technology Leadership
  "Unfortunately, most enterprises remain years away from switching to this type of information stream, due to their current technology infrastructures." {reality check}
  (tags: collaboration google google+wave)

  

• Today’s Real-Time Web Makes Blogging and RSS Seem "Too Slow" – louisgray.com
  Tweeted about this..good discussion on changing face of RSS and Feed Readers.
  (tags: RSS feed+readers blogging real-time blogs louis+gray)

Image by Matt Hamm via Flickr

• Geek Chart – Show Where You Share
  I think Twitter and Flickr would dominate mine.
  (tags: socialmedia social flickr data digg youtube twitter blogs)

Image by George Dearing via Flickr

• Digital Domain – Just Browsing? A Web Store May Follow You Out the Door – NYTimes.com
  Abandonment Tracker Pro will alert a subscribing Web store when a visitor places an item in a shopping cart or begins an application and does not complete the final step.
  (tags: ecommerce analytics online+commerce web2.0)

• Common Sense Media Group: Return on Information – Why Social Media Requires New Thinking
  "Customers want us to know their preferences, so they can get information or alerts they want when they want them that are actionable."
  (tags: bob+pearson social+media ROI online+conversations CSMG+Holdings)
• Clean Energy 2030 – a knol by Jeffery Greenblatt
  Good to see Google trying to kick-start the conversation on clean energy.
  (tags: google energy green knol alternative+energy fossil+fuels)
• Know and Master Your Social Media Data Flow – louisgray.com
  Good things to think about as you develop your digital footprint.
  (tags: louis+gray social+media data+portability online+conversations tech+tools web+apps)

Image via CrunchBase

• The Rise of the C-Tweet
  Points to Consider for Twitter-Friendly CEOs and CMOs
   
• Twitter Etiquette: The Polite Way to Take a Break, Ignore or Unfollow
  CIO covers some Twitter practices for following and un-following.
   
• Ignore Twitter? Major brands learn they’d better respond — and quick …
  "Our social media marketing approach is that we want to be everywhere our consumers are," – Michael Donnelly, Coke’s director of global interactive marketing.
• TwitterJobCast
  Twitter-based mashup for jobs.
   

I just got wind of CTN Green’s video mashup contest after they followed me on Twitter.

Take a look at their model if you haven’t. The company seems to have many of the traits I would say a 21st century media company should have:

• Strong focus on content
• Industry depth
• Broad digital footprint / Social Media Communication
• Media alliances and syndication partners
• No reliance on print/ digital delivery formats

While its web properties look a bit clunky pulling off the necessary aggregation, the company’s content is far-reaching, covering everything from green events and green jobs to  Eco-friendly news across the globe. Even its magazine is delivered in a purely digital format.

CTN Green’s Twitter feed is also worth a follow as it provides a healthy stream of conversation and links on all sorts of Eco-related news and happenings. 

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