From the category archives:

Events // Conferences

Hope To See Some Of You At The Sustainable Media Happy Hour at SXSW

by on March 5, 2010 · Comments

in Announcements, Events // Conferences, Green, Sustainability

Thanks to Paul Smith, [@greensmith] I got wind of this happy hour event at South By Southwest on March 15. And true to the serendipitous nature of Twitter, I discovered several other green companies and folks that give a damn. Hope to see some of you guys in Austin.

via triplepundit.com

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6 Things I Learned At Word-Of-Mouth SuperGenius

by on December 18, 2009 · Comments

in Brand, Business, Digital Strategy, Events // Conferences, Interactive, Marketing, Marketing Rants, New Media, Online Communities, Word of Mouth (WoM)

1. It’s never been more important to have brand consistency by bridging offline and digital. If your online persona is built on trust, you better bring that same trust to the conference room.

2. Big marketing is still big marketing. The thing that’s different is companies are chipping away person by person instead of campaign by campaign.

3. Not enough resources are being committed to developing a holistic approach to marketing and word-of-mouth. When you get just a fragment of someone’s work week, the result is a fragmented strategy. Go figure.

4. Practitioners are getting better at building the business case for their initiatives, and ROI isn’t always the anchor. Texas Instruments knew that peer-to-peer collaboration would help its business. Could they tie specific numbers to that interaction before they built their community? Of course not.

5. There will be huge dollars spent in 2010 on understanding influence. We’ll only scratch the surface.

6. I should have put my Twitter handle on my business card.

[Note: For a recap of the Texas Instruments case study presentation at the Word of Mouth SuperGenius conference, click here.]

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This Looks Like A Good Conference [Clean Energy Venture Summit 2009 // Austin,TX]

by on September 22, 2009 · Comments

in Events // Conferences, Green, Sustainability, local, technology

And I love the Austin Pecan Street Project’s mission.

This year’s theme “Bringing the Smart Grid to Life” directly relates to efforts from the Pecan Street Project. The Pecan Street Project (PSP) is Austin’s city-wide clean energy laboratory, the largest in the nation, and the only place where researchers and entrepreneurs can come to develop, test and implement the smart grid. The mission of the Pecan Street Project is to establish the city of Austin as America’s clean energy laboratory. It is the most aggressive smart grid program in the nation with:

-300 megawatts of distributed generation
-320,000 smart meters
-Unique regulatory flexibility of ERCOT, the Texas Grid
-Utility participation
-Private sector technology expertise in Austin

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Scott Monty’s BlogWell Presentation On Social Media At Ford

by on August 14, 2009 · Comments

in Blogs, Brand, Business, Digital Strategy, Events // Conferences, Interactive, Internet, Marketing, Media, New Media, Online Communities, Social Media, Social Networking, Viral, Web 2.0, Word of Mouth (WoM)

If you haven’t been to BlogWell, make future plans to attend. It’s a venue that brings together a lot of big companies and lets them tell their social media stories. Here’s Scott Monty’s presentation on Ford’s social media work. I thought it was clever how he showed a behind-the-scenes look at he and Ford’s CEO Alan Mulally using Twitter to reach out. [slide 18]

Zero to 60: Ford’s Social Media Story

View more presentations from Scott Monty.