From the category archives:

eCommerce

Penguin Has Some Predictions on eBooks and the iPad

by on March 2, 2010 · Comments

in Books, Content, Media, eCommerce, technology

Robert Andrews at paidContent writes:

"Penguin is making some bold, experimental bets. These first-look demos of forthcoming books from iPad’s iBook Store, presented by Penguin Books’ CEO John Makinson in London on Tuesday, give an idea how publishers might approach Apple’s tablet…"

via paidcontent.org

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Beet.TV Has Details on Justin.tv’s New Pay-Per-View Service

by on December 21, 2009 · Comments

in Business, Content, Digital Strategy, Internet, Marketing, Media, New Media, Video, eCommerce

Livestream’s CEO Max Haot thinks by 2015 half of the web’s video will be delivered live. That sounds about right. And I think much of the differentiation between providers will have to do with who can provision the best publishing tools and applications. Make it easy for us to build our own media empires.

Posted via web from George Dearing dot com

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Facebook Strategy For Brands & Mobile Commerce Momentum // Links for 10-14

by on October 14, 2009 · Comments

in Brand, Digital Strategy, Facebook, Interactive, Internet, Marketing, Mobile / Wireless, Online Communities, Social Media, Social Networking, Strategy, Viral, Web 2.0, eCommerce, iPhone

Image via CrunchBase

Success Factors for Brands on Facebook [ADWEEK]

"There’s no media cost to setting up on Facebook, but brands often find the quickest way to build a sizable following is through — you guessed it — paid advertising.
Take Little Debbie. Nearly six months ago the snack food brand set up shop on Facebook with a standard fan page. It posted updates, uploaded old TV spots and waited. Crickets. Then, last Thursday, it rolled out an engagement ad "reach block" that messaged 21-49-year-olds touting a sweepstakes for a Smart car with the option to become a fan. Within 12 hours, Little Debbie’s fan base went from 5,000 to over 125,000. It welcomed people with a message asking their favorite Little Debbie snack. It got over 6,000 comments." (tags: facebook brands social+media social+networks)
M-Commerce’s Big Moment [BusinessWeek]

"Yet, m-commerce may finally be hitting its stride. And some analysts who in recent years became more conservative in their forecasts are now having to make upward revisions. In January, consultant ABI Research projected North American sales of physical goods ordered via cell phone would reach $544 million this year, up from $346 million in 2008. Now, Mark Beccue, senior analyst at ABI, is considering updating his 2009 forecast to $800 million. "I thought hockey-stick growth was going to come in 2010, but it looks like it’s already a hockey stick," Beccue says. "Next year, it will double again."

(tags: retail iphone mobile m-commerce mobile2.0)

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Hard to Find Green iPhone Apps Are Also An Opportunity

by on October 13, 2009 · Comments

in Content, Digital Strategy, Green, Internet, Marketing, Media, New Media, Strategy, Sustainability, eCommerce, iPhone

TreeHugger’s post on Green iPhone apps got me thinking about the upside that exists as mobile content and apps continue to explode. With such clear demand, you’d think it would be easy to find apps.

I like 3rdWhale President Ron Williams’ idea of simply adding a "sustainability" tag to the iTunes store and homepage. And with Apple’s recent Green push, you’d think they’d be all over the opportunity to boost firms with a green gene.

What this also shows is how much opportunity there is for brands and content providers. If I were a media company or brand I’d be looking to cut content and licensing deals that put my company front and center alongside these niche providers. Not to mention iPhone apps are the gateway interface to other brand touches and interactions. And guess what — a lot of those interactions will ultimately be tied to transactions. Think M-Commerce.