Mostly Media – Definitely Digital
George Dearing On Media, Marketing And Technology
From the category archives:
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Robert Andrews at paidContent writes:
"Penguin is making some bold, experimental bets. These first-look demos of forthcoming books from iPad’s iBook Store, presented by Penguin Books’ CEO John Makinson in London on Tuesday, give an idea how publishers might approach Apple’s tablet…"
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You’ve got to start with the customer experience and work back toward
the technology–not the other way around"
The other interesting tidbit so far is the title of Chapter 4, "Create
Twitter-Like Headlines."
Posted via email from George Dearing dot com
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They’re tough to track down these days.
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Posted via email from George Dearing dot com
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