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I’ve owned handsets 1 and 2.
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From the category archives:
Analytics
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"On average, a Facebook Page has 4,596 fans." — higher than I would have guessed.
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Any company that provides better ROI for media buys will certainly garner some attention these days. Peerset’s approach makes a lot of sense as another way of targeting users. The company pulls streams, profiles and other clusters of data together and applies its "targeting algorithm" to render relevant matches.
"Peerset scrapes data from millions of sites, profiles and status messages and compiles a series of word clusters. While seemingly unrelated, Grey’s Anatomy, John Mayer and Starbucks coffee are clustered together simply because a large number of users have expressed interest in all three topics."
The time it would take to pull together this type of data would seem to easily justify the expenditure. You could hire an analytics or media services firm to try and aggregate this type of data but in the end you still have to make sense of it — which brings you back to algorithms, metadata and other analytical tools. That’s a big reason I like Peerset’s approach.
via readwriteweb.com
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ReadWriteWeb’s Dana Oshiro writes about yesterday’s Twitter valuation.
As the infrastructure and search have improved, Twitter has become the go-to site for real time media. But can the company make a Facebook-like leap?
That got me thinking (along with all the great questions and reTweets) about the future of the microblogging service.
One of the comments astutely points out that the real-time web is opening up quickly and might not provide the advantage some imagined for Twitter. That’s valid, but I think one of the real questions will be how it evolves its roadmap for business services. I saw a story yesterday that claimed 20% of all Tweets mentioned a brand. That’s big right? It’ll only be big if Twitter can monetize things like that with the right mix of web data, (analytics/monitoring) advertising and other services that can influence or facilitate online and offline commerce. The other X factor is guessing how much revenue lies in the Twitter ecosystem. What if it had an AppStore?
Having said that, don’t discount the brand equity of being the world’s hottest internet company. Is that worth a billion bucks?
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