Hat tip to the Twecosystem (again) for pointing me to this gem from David Meerman Scott speaking at the Inbound Marketing Summit earlier this month. He was asked “How do I make the case to start doing inbound marketing in my organization?

Rightfully so, he takes a jab at some of the traditional ROI questions and compares them to real-world situations.

“What’s the ROI of putting on your pants in the morning?” and “What’s the ROI of the army of Guatemalan landscapers now raking the bushes around the building?”