Socialcast Funding Shows How Some Social Software Vendors Will Survive

The thing I like about SocialCast’s approach is their lightweight strategy, dropping in around existing apps and platforms as needed.

Eric Schonfeld described their approached recently around the company’s  funding announcement

The startup’s service combines a corporate activity stream that ties into CRM and ERP systems with social bookmarking, Outlook and SharePoint integrations, mobile (iPhone and Blackberry) and desktop (Air) apps, and analytics.

The bigger software vendors will own the foundation for collaborative technologies — it’s smarter to coexist and deliver information in a platform-agnostic way.

I also noticed mention of an AIR and mobile app, which is equally smart. There’s a contingency of users that will drive adoption outside of the internal portal with mobile and desktop apps alone.

Tagged as: Collaboration, social+CRM, social+technologies, socialcast