The UK version of paidContent reported on some more moves from Rupert Murdoch yesterday in the growing war over content on the web.
It’s easy to be dismissive of Murdoch’s strategy — especially when it comes to Google — but scenarios like this show that even one or two media outlets can make a difference in the quality of what’s being indexed. In some respects, the PR industry is caught in the crossfire. Think about the growing revenue streams that could be impacted if news stories can’t be consumed by the monitoring algorithms.
I think this quote summed it up pretty well:
“It means thousands of Meltwater customers around the world won’t get to inform clients when their company is mentioned in The Times.”
[Photo: jeremy sutton-hibbert / Alamy]
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