A Quick Thought On Paid Content After Seeing Rafat Ali On Beet.TV

by on December 29, 2009 · Comments

in Advertising, Analysts, Content, Media, New Media

Rafat Ali mentions how the pay wall efforts may subside as the ad market picks back up. I think the larger challenge is what mix media companies bring to the table for their constituencies. Conventional wisdom points to a hybrid model — combining micro-payments and the typical monthly and annual subscription scenarios. Talking that a bit further is where it gets interesting. AOL, Demand Media and others are aggressively pursuing the citizen journalist. You have to think the media companies that can monetize those types of ancillary channels are the ones that’ll have the head start in 2010. What do you think. What else are you seeing?
 

Posted via web from George Dearing dot com

 

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