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"There are other services that link online demographics to offline activities, but none as widely used or trusted by planners as Nielsen’s @Plan. When agency buyers are putting together a media plan, they’ll check @Plan for the top sites reaching their target audience — and then buy those sites."
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"The “2009 B2B Social Media Benchmarking Study” found that those B2B companies already using social media were much more active in the space than their B2C counterparts.."
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"Bizarrely, it seems I could make more money nowadays from an app review site than from an app itself."
Social Initiatives: B2B vs. B2C [eMarketer]
How to get a new iPhone app noticed [The Guardian]![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=a4480cf3-9fb9-44f6-82eb-9f7d7e49493d)
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