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"..“three screens and a cloud” vision, where software experiences are seamlessly delivered across PCs, phones and TVs, all connected by cloud-based services"
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"Microsoft is embracing a world of apps and mashups to enable developers to build software that can run across mobile, PC and other device platforms. Linking all this together will be Microsoft’s Azure cloud, which will go into production Jan. 1, 2010."
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"click-through rates between .5 – .8%, significantly greater than most advertisers are generating on social networks via PCs"
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