Hard to Find Green iPhone Apps Are Also An Opportunity

TreeHugger’s post on Green iPhone apps got me thinking about the upside that exists as mobile content and apps continue to explode. With such clear demand, you’d think it would be easy to find apps.

I like 3rdWhale President Ron Williams’ idea of simply adding a "sustainability" tag to the iTunes store and homepage. And with Apple’s recent Green push, you’d think they’d be all over the opportunity to boost firms with a green gene.

What this also shows is how much opportunity there is for brands and content providers. If I were a media company or brand I’d be looking to cut content and licensing deals that put my company front and center alongside these niche providers. Not to mention iPhone apps are the gateway interface to other brand touches and interactions. And guess what — a lot of those interactions will ultimately be tied to transactions. Think M-Commerce.

via treehugger.com