Starbucks Launches Two iPhone Apps

by George Dearing on September 23, 2009 · View Comments

in Brand, Content, Digital Strategy, Marketing, Mashups, Mobile / Wireless, eCommerce, iPhone

It’s amazing how far the U.S is behind in mobile payments. I don’t really go to Starbucks but I’m certainly interested in how this plays out. There’s big implications for brands, especially as their experiences move to the handset.
I can see all sorts of mashups spawning from the convergence of location-based services, micropayments and of course social networking.

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