via accmanpro.com
I liked how Euan framed this one:
"Understanding that the technology is an enabler for exposing the value which can emerge from broader cultural shifts should help business better grasp the values which can be unlocked"
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Technology as the enabler is something often lost in the discussion. If you rush to tech, you’re digging a deep hole that most companies never get out of. With definable business reasons backing up your web strategy, it’s a helluva lot easier to see when and where things are breaking down.
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