Hover Ads get my vote hands-down. And it’s a double thumbs down for the ones that move across the screen horizontally and are impossible to click the right spot to close.
Hover ads – A different take on traditional pop-up advertisements, hover ads are the ones that pop up and play a video after you accidentally scroll over them with your mouse. The ad’s purpose is to distract you and hide some of the site’s content for a few seconds. Hover ads are especially annoying because you can’t use a pop-up blocker to prevent them. I often watch the whole video before figuring out how to close the ad. Here’s an example of a hover ad for Project Runway that I found on TV.com
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