Olivier Blanchard Has A Clever Look At The "Basics Of Social Media ROI"

by George Dearing on August 25, 2009 · View Comments

in Brand, Business, Digital Strategy, Interactive, Marketing, Marketing Rants, Media, New Media, Social Computing, Social Media, Social Networking, Social Software, Strategy, Web 2.0

via slideshare.net

Olivier Blanchard analyzes the ROI of Social Media in a pop-culture sort of way. But don’t let the midcentury and sci-fi graphics fool you — he frames the discussion well, especially around metrics.

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