I’ve always liked CoTweet’s model. It was one of the first companies to map the back-end workflow needed to manage Twitter messages and correspondence.

You really start to see its magic when you add multiple Twitter accounts and configure the tool for dispersed individuals that need to swarm as communication S.W.A.T teams. Once you’re familiar with the ins and outs, you can really see how the tool could be expanded with other web services and real-time hooks.

And I guess Morgan at JetBlue might’ve been the one that responded to me a few months back when I was griping about some departures at JFK. I’ll give them credit. They were listening and they responded. That’s more than I can say for a lot of companies.

 

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