via socialmedia.org
David outlines some key things to think about as you develop an outreach or interest program. He knew he had a "talkable" product, but still needed the right word-of-mouth and outreach strategy to move its consumer relationships beyond just "transactions."
I liked this quote:
"There’s a gravitational pull, online, toward niche. People congregate around similar interests and affinity. They do."
Posted via web from George Dearing dot com
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=3a6a9934-e1a7-4729-9249-d97bc2a47bf5)
