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"Newspapers gave away their best product online a decade ago, but are now struggling with the issue of charging readers. The question of how best to avoid similar difficulties over monetising content has polarised the media groups which will be represented in Sun Valley this week."
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Good list of media and ad execs from AdAge.
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"Does Microsoft get a refund if one of its television commercials showing a computer buyer choosing a PC over a Macintosh is followed by a commercial for Applebee’s?
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