Newspaper Experiments With Real-Time Ads & How To Start An Innovation Project // Links for 2009-06-27

by George Dearing on June 28, 2009 · View Comments

in Advertising, Innovation, Marketing, Newspapers, RSS, Twitter, technology

MinnPost – Introducing MinnPost.com Real-Time Ads

"They (publishers) can automatically feed us the messages they’re already creating on Twitter or their own blogs. If you are publishing content frequently and pushing it out through an RSS feed, you can be up and running on MinnPost.com Real-Time Ads in minutes."

(tags: advertising newspapers media RSS blogs widgets new+media)

How to Kick Off an Innovation Project – BusinessWeek
Hands-on look at how OfficeMax researched women’s buying patterns.

(tags: business strategy innovation market+research marketing)

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Mostly Media is a blog written by George Dearing -- founder of the Dearing Group -- and covers how media and technology are impacting the way we work and live.

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