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"Vasella’s vow to break with the status quo has won plaudits from management gurus who marvel at the inefficiencies in the drug sector. "He is not a prisoner of the existing paradigm. Instead, he is trying to change it," says Ram Charan, a leading consultant and author. "Vasella is able to anticipate and visualize radical change much the same way Steve Jobs did at Apple."
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The next step should include a strategy to incorporate hashtags and other metadata closer to the purchase path.
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