P&G’s New Chief, R&D 2.0 & Bits On Social Networking // Links for 2009-06-10
by George Dearing on June 11, 2009 · View Comments
in Brand, Business, Content, Facebook, Innovation, Internet, Media, Newspapers, Online Communities, Social Networking, Social Software, technology
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Thoughts on Robert McDonald taking the helm as CEO.
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Good thought on the web’s impact on newspapers / journalism.
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HBR: To effectively carry out their global R&D 2.0 strategy, CEOs of multinationals must give themselves a target of staffing at least 40% of their R&D labs in emerging markets with sociologists and micro-economists by 2015.
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“Marketing to me is much more of an intuitive, holistic job, not a data job,” he said. “It seems to me the marketing people, too many of them, are running around doing all this measurement. The sales department doesn’t do a lot of measurement, the finance department doesn’t do a lot of measurement, the chief executive doesn’t say ‘They paid me X million dollars last year and I’ve measured it and here’s how I’ve determined I’m worth the money.’ {good analysis}
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"According to John Squire, chief strategy officer at Coremetrics, several major unnamed advertisers (probably retailers, I’d guess), told Coremetrics in December 2009 they planned to keep budgets for display advertising strong. In exchange, they wanted a more targeted approach to reach consumers in
Facebook, MySpace and other social networking sites."
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Gotta’s right that there’s not enough thought put into the early stages of identity management..argues corps. have a tendency to enforce policies on users.
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"Federated Media’s CM Toolbox uses an open, collects, aggregates and reports data from internal reporting, third-party tracking providers, and social media application developers. Existing data partners include AideRSS,
BuzzLogic,
comScore, DoubleClick, Google Analytics, Meebo, Nuconomy, Pheedo, PointRoll, Twitter and Yahoo."
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Good piece except for the Ning platform choice.
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