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"The volume & quality of your earned media is directly proportional to the impact & quality of your product & ideas"
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"..88% of marketers are now using some form of social media to market their business.."
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Research tool showing how many impressions a tweet, hashtag or phrase generates.
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After incorporating offline sales also,data showed a return of 28% on a recent brand campaign.
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Simple guidelines from AdAge on redirecting blog and RSS feeds.
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Technorati tags: CMO, pr, media, socialmedia, branding, strategy, digital, brand, unilever, consumer
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