How Mayo Clinic Uses Social Media // Presentation From BlogWell Chicago

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If you missed BlogWell Chicago back in January, you’re not completely out of luck.Blog Council has started posting the presentations on its blog over the last few weeks.

One of the recent uploads is “Mayo Clinic’s Natural Progression to Social Media,” from the clinic’s social media director Lee Aase. (video below)

I like to point to Mayo because a lot of people scratch their head when they think of a hospital or clinic using social media.  They have they same challenges, however, as other brands or commercial corporations when it comes to competing for media attention or capturing new customers — or patients in this context.

In that vein, Lee discusses how Mayo Clinic uses social media to build brand visibility, kick-start word-of-mouth conversations, and generate media coverage.

And BTW, the next BlogWell is in New York on April 29. It’s one of the best run shows I’ve been to in a while. The beauty is the format. Each company get 15 minutes to tell its social media story and there’s usually a few minutes left for Q&A. That keeps the sessions moving and the audience on its toes. Not sure I’m heading to NYC, but there’s a good chance. Use “friendsoftelligent” when you register and get $50 off.