Hat tip to my fellow Telligenti Jim Gross for pointing us to a recent video interview conducted by Uberpulse at a Dell event in San Francisco. Open (minds, finds, conversations) emphasized a quote from Lark below that portrays Dell’s reliance on social media to drive its marketing strategy.

The social media stuff is probably the most important thing we do today, from a marketing standpoint. A lot of the other elements of our marketing mix has sort of become more and more transactional and more and more tactical in nature. The social media stuff is much more strategic… It’s about how to use social media to power the fundamentals of the business. That’s what we’re focused on.