View George Dearing's profileThink You’ve Got Web Publishing Challenges?
By George Dearing on May 29, 2008 in Content, Media, Video
The Austin-based WCM guys at Vignette sent me a story discussing how NASA manages its information and technology infrastructure. It of course highlights Vignette’s involvement among other things, but more importantly it underscores the dynamic nature of content these days. In NASA’s case, they have multichannel publishing requirements that span everything from NASA TV, to its website, to Second Life.
“A key tool the team uses in-house to keep the content organized is Vignette 7.2 (specifically, Vignette Builder and Vignette Portal). Remember, the mission’s content is feeding to podcasts, NASA TV on the Web, Second Life, and elsewhere. We’re taking the same content and representing it in many different ways and by all means.”-Jeanne Holm, chief knowledge architect for NASA’s Jet Propulsion Laboratory
On Jun 5, 2008, Rick Grant said:
This is very interesting, George. We used the Vignette Storyserver tool back when Office.com was trying to build a business portal in 2001. That’s a long time to be in the content management business. I’m not even sure how many years that is in Internet time. Vignette is certainly doing something right.
As for sending information in many directions, this is becoming more important every day. One example: trade organizations, losing members due to current economic conditions, are finding that they can add more value to their members by providing timely information when and where they need it. This requires them to retask and repurpose much of the content they create, which is easier when you have the right tools.
Too bad the necktie trade group couldn’t have capitalized on that before they came undone.
Rick.