“When we start talking about problems, we have to find people and content that could help through a community. Blogs have become like lighthouses. If the world is flat, then blogs and wikis are the hills by which you can see everyone.” - Andy Mulholland,

It’s not that hard to sell if you start small and solve a business problem.

“Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later.” - BusinessWeek