Tell It Like It Is | This Is PR 2.0
By George Dearing on Oct 11, 2007 in Marketing, PR, Viral, Word of Mouth (WoM)
Jimmy Guterman, editor at at O’Reilly Radar’s Release 2.0, points us to a recent press release that had me ROTFL. If all releases were as honest and open as Backcountry.com’s we might actually read the first line or two.
How’s this for the lead..
After mooching off the open source world for 10 years and making millions, Backcountry.com finally threw the Postgres community a bone in the form of a database synching tool curiously called Bucardo.
And judging by their PR firm’s (Base Camp Communications) transparent writing style, they clearly architected it. Good for them.
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