After I saw the mention of SAP’s social media news release (SMNR) on PR Squared, it got me thinking about a conversation I had with some clients last week.

My premise for pitching the SMNR to them was simple. Let your audience slice and dice your content on their terms. Some folks will download the video, some will pull down a photo. Others might decide to just Digg it and move on. Whatever the interaction with your SMNR, the key is just that, interaction.

It’s fascinating to think how early we are in all of this. Fast forward a few years and think how silly it’ll seem gloating over an embedded video (below) inside of a press release.