Is it safe to assume that social media is finally taking hold? I think so. Especially when Time Magazine names You its Person Of The Year.

It looks like 2006 will be viewed as the watershed year for social media, and with good reason. The impact of social spaces like MySpace, Facebook, and LinkedIn, along with the emergence of video, business blogs, and the mobile web was hard to ignore.  

Now it’s still early, but clients are asking the right questions when it comes to social media. Instead of just building a website or microsite, they’re asking how to build community. They’re asking how to facilitate conversation. And they’re asking how to create and distribute content in new and innovative ways.

The new Web is a very different thing. It’s a tool for bringing together the small contributions of millions of people and making them matter. Silicon Valley consultants call it Web 2.0, as if it were a new version of some old software. But it’s really a revolution.

It seems The “Information Age” has finally found its frontman. You.

 (First seen @ http://www.innovationcreators.com)