The buzz around social media is everywhere, this time popping up in a segment from CBS News as they interviewed the authors of Citizen Marketers, a book that dissects how new media has given a new (and louder)voice to the consumer. I saw it first on David Armano’s Logic+Emotion blog. And I won’t say it again. Um, actually I will. If you ignore this stuff and don’t dive into the conversation, you’ll absolutely regret it. Start planning your social media strategy now.