On the heels of Shift Communications’ social media news release, Edelman just announced their own fancy press release creator.
And there’s already pundits griping about Edelman’s Shift-like effort, calling it nothing new and copycat-like. But c’mon, how many ways can you really repurpose Digg links and RSS icons to look any different?
The content required to compile social releases is the same — podcasts, blogs, images, technorati, trackbacks — all the usual web 2.0 stuff. The only thing any different is the underlying technology that handles the publishing, things like managing digital assets and rendering HTML. Otherwise nada.
Perhaps Edelman would be better served striking a deal with an open source content management provider and making it (StoryCrafter) available to other agencies.
Shift is ahead here as well.
